
At Sizzle Digital, we believe clarity builds trust. Our digital marketing pricing is structured to help you see exactly what you’re paying for and what you’re getting in return.
Every project starts with a one-time setup fee – this covers your campaign foundation, including ad account creation, pixel setup, copywriting, and creative setup. Then comes a monthly management fee, which covers optimization, audience testing, and reporting. Finally, your ad budget is paid directly to your chosen platform: whether Instagram, Facebook, or Google – giving you full visibility into your spend and results.
No hidden costs. No inflated budgets. Just transparent, measurable marketing designed to help you grow faster and smarter.
Understanding the cost of digital marketing in Nigeria can help you plan your campaigns with clarity and confidence. Prices vary depending on the platform you choose (Facebook, Instagram, or Google), your campaign objectives (awareness, traffic, or conversions), and the audience size you want to reach.
For most businesses, the setup fee: which covers everything from campaign strategy, ad account configuration, copywriting, creative setup, to conversion tracking – typically ranges between ₦150,000 and ₦200,000 per platform. This is a one-time payment made before launching your campaign and ensures your entire advertising foundation is properly built for success.
After that, a monthly management fee is charged to handle ongoing campaign optimization, testing, analytics, and reporting. This usually falls between ₦100,000 and ₦150,000 per month, depending on campaign complexity, the number of ad sets, and data-driven refinements needed to achieve your marketing goals.
It’s important to note that your ad budget – the amount paid directly to Facebook, Instagram, or Google to display your ads: is separate from these fees. On average, Nigerian businesses allocate ₦5,000 to ₦25,000 daily as their ad spend, though larger brands may go beyond that to dominate their niche or run multiple campaigns simultaneously.
At Sizzle Digital, we design pricing structures that give you flexibility, control, and measurable value. Whether you’re a small fashion brand just starting out or a nationwide business ready to scale aggressively, we’ll help you balance your ad spend with strategies that deliver tangible returns.
We don’t just run ads – we build systems that help you attract leads, convert sales, and retain customers long after your campaign has ended.
So when you invest in digital marketing with Sizzle Digital, you’re not merely paying for clicks – you’re building visibility, credibility, and long-term growth for your brand.
Ad Budget: Not included [ You fund your ads & set your daily budget ]
Ad Budget: Not included [ You fund your ads & set your daily budget ]
₦350,000
One-Time Setup Fee + 1 Month Ad Management
Ad Budget: Not included [ You fund your ads & set your daily budget ]
The cost of digital marketing in Nigeria depends on your goals, target audience, and the platforms you want to use. Generally, most small to mid-sized businesses spend between ₦250,000 and ₦350,000 monthly, including setup and management fees - excluding ad budget. Your ad budget is paid directly to the advertising platform (e.g., Meta or Google). For best results, we recommend a daily ad spend between ₦5,000 and ₦25,000 depending on your desired reach and campaign objectives.
Yes. Your ad budget is completely separate from our setup or management fees. This budget is paid directly to Facebook, Instagram, or Google, which gives you full transparency and control. You’ll be able to monitor your spend and results in real time from your ad account dashboard. We’ll guide you on how much to allocate for your goals - whether it’s generating leads, increasing sales, or building brand awareness.
Our setup fee is a one-time charge that covers all foundational work needed before your campaign goes live. This includes:
Ad account creation and access setup
Audience research and targeting strategy
Ad creative and copywriting
Conversion pixel and analytics setup
Campaign structure planning
Landing page or funnel connection (if applicable)
Essentially, it’s your campaign’s blueprint - ensuring everything runs smoothly from day one.
Our monthly management fee ensures your ads perform efficiently over time. It includes continuous monitoring, split-testing (A/B testing), creative rotation, bid optimization, audience retargeting, performance reporting, and strategic campaign adjustments. In simpler terms, it’s the work required to make your campaigns better, smarter, and more profitable each month.
We recommend a minimum commitment of three (3) months. This allows enough time to test audiences, optimize creatives, and gather reliable performance data. Digital marketing is data-driven - results compound over time as the system learns which audiences and messages convert best. After three months, you’ll have clear insights and can decide whether to scale up or adjust your budget.
Absolutely. Many of our clients run cross-platform campaigns - for instance, Instagram + Facebook for engagement and Google Ads for conversions. Running multiple platforms helps you capture customers across different stages of the buyer’s journey. We can handle each platform separately or as a unified campaign depending on your goals and budget.
Every business can benefit from digital marketing, but it’s especially powerful for e-commerce brands, real estate firms, educational institutions, fashion and beauty brands, fintech companies, healthcare providers, and local service businesses. Whether you’re targeting Lagos, Abuja, or a national audience across Nigeria, digital ads help you reach your market faster and more precisely than traditional media.
Yes, 100%. At Sizzle Digital, we maintain complete transparency. You’ll always have access to your ad accounts, campaign dashboards, and analytics reports. You’ll see where your money goes, how your ads perform, and which audiences deliver the best ROI. This data also helps you make better business decisions beyond marketing.
We don’t promise exact numbers - and any agency that does is misleading you. Ad performance depends on factors like your product, offer, website, and audience behavior. What we do guarantee is expert setup, professional management, data-backed optimization, and honest reporting. Our focus is maximizing your results with every naira you spend.
Yes, you can. After the initial 3-month period, campaigns can be paused or reactivated at any time with just 3 days’ notice. This gives you flexibility to adjust based on your business goals, seasonality, or inventory. If you decide to resume later, your campaign data remains intact - so we can pick up exactly where we left off.
Once your payment and onboarding form are confirmed, we begin your campaign setup immediately. Typically, you’ll receive your project schedule within 24 - 48 hours, followed by campaign setup completion within 3 - 5 business days. You’ll be able to preview your ads before they go live, and once approved, we launch and begin tracking performance.
Unlike agencies that just “run ads,” we build structured marketing systems that convert consistently. We focus on data-driven targeting, transparent pricing, and hands-on optimization. Every campaign comes with dedicated support, regular progress calls, and a shared goal - to help you grow faster, smarter, and profitably.
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Working with Sizzle Digital was the best decision I made for my brand this year. From content strategy to execution, everything was top-notch. They really understand digital marketing, especially for the Nigerian audience.
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Sizzle Digital is a full-service digital agency based in Nigeria, helping local brands, startups, and creators succeed online through impactful web design, strategic marketing, and creative branding. We bring together smart strategy and brilliant execution to deliver results that matter – from more traffic and leads to better engagement and sales. Whether you’re just starting out or scaling up, we’re here to be your digital growth partner.
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